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Flex Eyewear Display System: Capitalize on a state-of-the-art dispensary.

by | Nov 30, 2018 | Flex Eyewear Display System

Why choose a versatile eye frame display over a static eye frame display?

Most displays are standard, static, you cannot change or adjust them, do anything to them. The frames just go on the display and that’s it. You can’t add any posters or brand identification. Patients can’t see what you carry and they don’t see anything of immediate interest. 
The Flex Eyewear Display allows you to put fashionable posters, brand identification, P.O.P. material, and brand logo blocks on the display surface amongst the frames for maximum impact. 
The eyeglass frames are beautifully lit and displayed. They pop, and the impact on the patient is powerful. For example: They see Dolce Gabanna, they see Coach, they see Tom Ford, they see Prada. They know these brands from the fashion world around them and they want to get up and look at them. 
Optometrists Dr. Karen Cobean and Dr. Nish Rajani, of the Eye Care Centre of Don Mills, have experienced firsthand the success of incorporating the alluring Flex Eyewear Display in their office setting. 
Planning a move to their second optometric office location, which caters to an exclusive Toronto neighbourhood – the Bridal Path – they decided to display the eyewear brands they carry in the most attractive way possible. Imagine, some of the frames they sell cost $1000 to $1500.
Their return on investment (ROI) has been astronomical, due in a large part to their decision to use the Flex Eyewear Display System throughout the retail area of their office. The system is designed by Brian Wolcovitch, Designer of Optometric Offices at Modular Design Systems. 
Here’s his advice to Optometrists who have a great location, but have not optimized their dispensary area: “You’ve won the lottery, but haven’t picked up your winnings. To pick up those winnings, the formula is very simple, invest in a state-of-the-art Frame Gallery, one that has exceptional lighting, attractive furniture and includes the Flex Eyewear Display System.”

To better understand the point Brian is making, treat yourself to this video tour of the Eye Care Centre at the Shops of Don Mills:


The power of attraction:

As Drs. Cobean and Rajani discovered, the Flex Eyewear Display System creates an immediate impact. When patients enter the office, they walk through or by the Frame Gallery on their way to the diagnostic area. In this retail space, they experience a truly stunning environment, where frames jump off the boards, beautifully lit, dynamically displayed and showcasing the variety of brands carried.
When patients finish their eye exam, they come back through the Frame Gallery on their way out. Once again, the Flex Eyewear Display attracts their imagination and their buying power. 
It’s hard to resist selecting a pair of frames from the selection offered if they need a pair of glasses or a second pair, rather than going elsewhere to make their purchase. 
This applies to the Sunglasses display as well. If their patient loves Prada designer frames, for example, and they see the Prada sunglasses in close proximity to the Prada ophthalmic frames, given the opportunity to try on the sunglasses, chances are they will buy both on the same visit. Or if not immediately, the seed has been planted to come back at a later date to purchase the sunglasses.  
The Flex Eyewear Display has that kind of impact. No other display offers this market-proven degree of sales success. 

Giving you more branding flexibility  

We work closely with you and your staff to set up the Flex Eyewear Display System in a way that provides you with more flexibility in branding your eyewear product lines in exciting ways. 
Not only can you find examples on our website of how to display your eyewear, we also provide a constant liaison with your staff.  
Brian also suggests, “You may already have nice furniture and good lighting and only be missing the Flex Eyewear Display System. We can adapt the system to most furniture. If you are in the process of having furniture made or just starting the design process, talk to us about optimum lighting for your frames and how we can adapt our Flex Eyewear Display System to your display furniture.”   
And it doesn’t stop there. We can suggest marketing and branding tips to your competent staff for setting up posters and the brand identification on your displays. 
You may have one or more creative staff members who can change up the displays regularly, to constantly make the Frame Gallery look attractive.
 Your staff will have a virtual playground for exploring new ways to imaginatively display the products and brands you carry.  
We get a lot of feedback from people who just love the fact that they can change the displays anytime they want. They now feel they have the tools to consistently promote the ever-changing frames and brands they carry wherever and whenever they choose.

Next steps

Check out our site to see the different ways that the Flex Eyewear Display System is set up in optometric offices.
Then give us call us to book a free consultation. We’ll provide an overview of what’s involved in the installation of the system, answer any questions you have, and supply references upon request. We look forward to helping you grow your revenue by treating your customers to an eyewear display second to none.